Off-Page and On-Page SEO project

About the company:

Superdraft’s innovative technology platform connects customers with leading industry professionals, and provides the digital tools needed to plan, design and build their dream project, all in one place. From small renovations to luxury new builds, any project scope can be coordinated with our award-winning process and platform. Addressing systemic issues in the construction industry, our streamlined products is helping customers and their project team better coordinate the entire build process, and achieve project success on time and on budget.

– Plan like a pro with free planning tools
– Explore inspirational images and products, creating your project dreamboard
– Get quotes and get matched with the right project team
– Coordinate your project from design to build
– Have full visibility over the project time line with the project tracker
– Visualise your space and select products and materials in 3D
– Centralised storage of all files, quotes, invoices
– In platform chat features streamlines communication and bring the entire project team together

About the project:

This was a 2-year Off-page Link building project for with the goal of acquiring partners for regular guest post contribution.

The client had an issue with plagiarized content published by their editors. With the latest Google update, they have to deal with a massive drop in keyword ranking. I reviewed and unpublished all plagiarized content, coordinated articles that need to be repurposed with the content team and create a new strategy for the website.

Upon implementation of the new strategy, our ranking went back up and traffic also improves overtime as I optimize some of the pages.

I also provided weekly training for their marketing team starting from the basics of SEO up to the current rolling updates from Google and how should we strategize to comply with those changes.