About the company:
Italic is a US-based Shopify Dropshipping store that runs through Shopify.
The project started in September 2021 when the site’s DA is dropping. The client wanted to identify the reason for the drop with the goal of recovering and improving it in the next coming months:
The project started with a detailed website audit, fixing technical site issues, and optimizing pages that compete with each other to further improve the page ranking.