Off Page SEO Project

About the company:

ExpressVPN launched in 2009 and is now one of the world’s largest VPN providers. To keep growing, we’re looking for exceptional people to join us. We’re hiring in all departments, covering a wide range of roles. If you think you have something to offer, we want to hear from you! Talented people of all backgrounds will find a home at ExpressVPN. Come and work with incredible people: Our teams are diverse, brilliant, friendly, and always eager to share ideas. We want to give you the room and resources to grow and learn so you can excel. Be part of a team that’s making a real difference to millions of people in the galaxy. ExpressVPN is part of the Kape Technologies family of leading privacy and security brands.

About the project:

This was a 4-year Off-page Link building project that I worked on along with their team in Hong Kong and Warsaw. We’ve been using a lot of tools like Pitchbox, Ahref, Moz and Google Workspace to manage our campaign.

Key takeaway: You should not be afraid to take a step forward and go out of your comfort zone. I stayed long with the company because of my flexibility and willingness to do tasks.

I also learned here that ngotiation is the key to success in building backlinks. Sometimes even if the webmaster says no, as long as you show them that you got good intent it would definitely work out.

The project started around January 2016. The outreach campaign runs for almost 4 years. The HK Team got impacted by Covid, and ExpressVPN decided to save in-house staff by training them and removing outsourced individuals.

February 2021 to the end of July 2022. A steady increase in the site’s DR can be seen. Trained their content team to optimize pages with keywords and run email campaigns for newly posted blogs. Built relationships with webmasters to the point where they got 15 regular guest posts a month